Best Practices

Writing effective service descriptions

The service description you enter is the seed for all AI-generated content. Better descriptions produce better pages.

Good descriptions ✅

"Professional deep carpet cleaning for homes and businesses using hot water extraction. We remove embedded dirt, allergens, pet stains, and odors. Safe for all carpet types including wool, nylon, and polyester. Same-day service available."

This gives the AI specific details to work with: method, benefits, materials, and differentiators.

Weak descriptions ❌

"We clean carpets."

This produces generic content because there's nothing specific for the AI to expand on.

Tips for better descriptions

  • Include your method or approach — hot water extraction, dry cleaning, encapsulation
  • List specific problems you solve — pet stains, allergens, high-traffic wear
  • Mention materials or specialties — wool rugs, commercial carpet tiles, upholstery
  • Add differentiators — same-day service, eco-friendly products, 20+ years experience
  • Keep it to 2-3 sentences — enough detail without overwhelming

Choosing the right cities

Start with your strongest markets

Pick cities where you:

  • Already have customers
  • Run Google Ads
  • Want to grow

You don't need to cover every city in your service area on day one. Start with 5-10 high-priority cities, see results, then add more.

Consider search volume

Larger cities have more search volume but more competition. Smaller suburbs often have less competition and convert better because the content feels more locally relevant.

A mix works well:

  • 2-3 larger cities (e.g., Cincinnati, Dayton)
  • 5-8 suburbs and smaller cities (e.g., Mason, Loveland, Milford)
  • 2-3 growth targets (cities where you want to expand)

Include bordering states if relevant

If you serve customers across state lines (e.g., Cincinnati, OH businesses serving Northern Kentucky), include those cities too. Each state gets its own local research and content.

B2B vs B2C targeting

The target audience setting changes how the AI writes your content:

B2C (Homeowners & Residents)

  • Warmer, more conversational tone
  • Emphasizes home comfort, family, and convenience
  • FAQs about scheduling, pricing, pet safety
  • CTAs like "Schedule your cleaning today"

B2B (Businesses & Commercial)

  • More professional, solutions-oriented tone
  • Emphasizes reliability, scale, and minimal disruption
  • FAQs about contracts, after-hours service, square footage
  • CTAs like "Request a commercial quote"

Choose the one that matches your primary customer. If you serve both, B2C is usually the safer default — B2B clients still respond to friendly, professional content.

Brand colors and CTA optimization

Brand colors

If you provide brand colors (primary and accent), the generated pages use them for:

  • Header backgrounds
  • CTA buttons
  • Section accents
  • Link colors

Tip: Use your actual brand colors from your website. Consistency builds trust.

CTA label

The default CTA is "Schedule Service." You can customize this to match your sales process:

  • "Get a Free Quote" — best for services that require estimates
  • "Book Now" — best if you have online scheduling
  • "Call Us Today" — best for phone-driven businesses
  • "Request Service" — general purpose

The CTA appears on every service page and hub page, linking to your schedule URL.

Service images

Each service can have an optional image URL. When provided:

  • The image appears on the service page with SEO-optimized alt text
  • The alt text includes the service name and city for local relevance
  • Images make pages more engaging and reduce bounce rate

Image tips:

  • Use your own photos (authentic > stock)
  • Minimum 800px wide
  • Host images on your own domain or a CDN
  • Make sure the URL is permanent — broken images hurt SEO

How many services is ideal?

Most service businesses have 3-6 core services. Going broader than that can dilute your pages:

  • 3-4 services: Focused, strong pages, each with substantial content
  • 5-6 services: Good balance of coverage and depth
  • 7+: Pages may feel thinner unless each service is truly distinct

If you have many sub-services (e.g., "Carpet Cleaning," "Carpet Repair," "Carpet Stretching"), consider grouping them under a broader service with a description that covers all three.